A travel agent notices that clicks are unusually high on a specific Tuesday afternoon. Which card on the client account Overview page would highlight this specific pattern of behavior?
- Hourly performance pacing
- New words
- Top vs. Other
- Device shift
Explanation
Hourly performance pacing is an Overview page insight card that identifies unusual click volume on a specific day. It compares current click activity against the typical pace for that same day and time. This makes it the relevant card for detecting a Tuesday afternoon spike. The card can support action through bid or budget changes, including use of a Search Ads 360 bid strategy.
Why the other options are incorrect
Top vs. Other tracks changes in where impressions appear relative to organic search results, not unusual click pacing by hour.
New words identifies new search terms that triggered ads, not time-based click spikes.
Device shift shows meaningful changes in impression share by device type, not abnormal hourly click volume.
Source for verification
https://support.google.com/sa360/answer/9464559