An advertiser is worried that AI Max for Search and Performance Max will override their most important keywords. Which statement correctly describes keyword prioritization?

An advertiser is worried that AI Max for Search and Performance Max will override their most important keywords.

Which statement correctly describes keyword prioritization?

 

• Expansion always takes priority over exact match keywords.
• Performance Max ignores exact match keywords to maximize cross-channel reach.
• AI targeting only works if the account has no exact match keywords.
• Exact match keywords that are identical to a query are always prioritized.