A company aims to increase its footprint within a specific industry.
Which strategic goal should they align their bid strategy toward?
- Leads – Bidding to maximize conversions with the conversion action: lead form.
- Profit – Bidding to profit values with maximize conversion value/ROAS.
- Revenue – Bidding to revenue values with maximize conversion value/ROAS.
- Market share – Bidding to value or volume with a break-even target (CPA/ROAS).