Which of the following is NOT a component of a topic cluster?
- Core topics, which will take the shape of your pillar page
- Subtopics, such as blog posts or videos
- Distribution channels, such as YouTube or X
- Internal hyperlinks
Explanation
A topic cluster in HubSpot is built around a main topic that is connected to a pillar page. Supporting content is organized through subtopic keywords and attached content such as blog posts, landing pages, or website pages. Internal links connect subtopic content back to the pillar page to show the relationship between the content pieces. Distribution platforms are used to share content, but they are not part of the HubSpot topic cluster structure.
Why the other options are incorrect
Core topics are part of the topic cluster model because they define the main subject connected to the pillar page.
Subtopics are part of the cluster because they support the main topic with related content.
Internal hyperlinks are part of the cluster because they connect subtopic content to the pillar page.
Source for verification
https://knowledge.hubspot.com/content-strategy/pillar-pages-topics-and-subtopics
https://knowledge.hubspot.com/seo/create-topics-for-your-seo-strategy