When building a custom integration, what key step allows you to track onsite activity?
- Creating a Klaviyo test account
- Installing a code snippet called klaviyo.js on your site’s front end
- Creating a private API key in Klaviyo
Explanation: The correct answer is Installing a code snippet called klaviyo.js on your site’s front end. Why this is the key step While API keys are essential for moving data between servers, klaviyo.js (often referred to as the “Active on Site” tracking snippet) is what bridges the gap between a visitor’s browser and your Klaviyo account.