Which of the following insights can advertisers gain using the Pinterest tag that they wouldn’t get from Pinterest platform data alone?
- Number of video views.
- Number of ad clicks.
- Number of ad impressions.
- Which product pages users visited.
Explanation:
The Pinterest platform data alone can tell advertisers things like impressions, clicks, saves, and engagement with ads on Pinterest itself.
But once a person clicks an ad and goes to your website, Pinterest doesn’t automatically know what happens there—unless you have the Pinterest tag installed.
With the Pinterest tag, advertisers gain extra insights about on-site behavior, such as:
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Which specific product pages users visited
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Whether they added something to the cart
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If they signed up or completed a purchase
So, the key difference is:
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Without the tag → You only see activity on Pinterest.
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With the tag → You can track post-click actions on your website, like product page visits.
This is valuable because it helps advertisers understand what people are interested in after clicking the ad, not just what they did on the Pinterest platform.