A media planner is reviewing the results of a Pinterest traffic campaign for an e-commerce electronics retailer. After running for 30 days, the campaign has generated high impressions but low click through rate (CTR) and engagement. The client is concerned that the ads are not reaching the right audience. Which two actions can the media planner take to optimize this campaign?
- Adjust the ad creative by testing new formats, such as Carousel ads or Video Pins, to increase engagement and attention.
- Focus on increasing conversions rather than clicks, assuming that generating more traffic will automatically lead to higher conversions.
- Analyze the audience targeting and adjust it to better align with the ideal customer profile.
- Increase the daily budget to drive more impressions and reach a broader audience.