A media planner is running a consideration campaign for a beauty brand client to increase interest in its product. The client’s marketing team wants to measure whether the campaign is driving an increase in customer intent. Which measurement solution would be the most relevant?

 

A media planner is running a consideration campaign for a beauty brand client to increase interest in its product. The client’s marketing team wants to measure whether the campaign is driving an increase in customer intent. Which measurement solution would be the most relevant?

 

• Conversion Lift study
• Brand Lift study
• Marketing Mix Modeling (MMM)
• Multi-Touch Attribution