A new electric car company is launching its first marketing campaign with a $20,000 budget. The goal is to maximize reach and build brand awareness, especially among eco-conscious consumers, tech enthusiasts, and early adopters. Which strategy should the media planner recommend?

 

A new electric car company is launching its first marketing campaign with a $20,000 budget. The goal is to maximize reach and build brand awareness, especially among eco-conscious consumers, tech enthusiasts, and early adopters. Which strategy should the media planner recommend?

 

• Run a conversion campaign with Pinterest Performances creative.
• Run an awareness campaign with video format.
• Run a Spotlight campaign with a max-width creative.
• Run an awareness campaign with Lead ads.