A clothing retailer plans a seasonal promotion for its winter collection by running a campaign on Pinterest during the holiday shopping period. It expects increased competition for audience attention. What is the best strategy for the budget during this period?
- Spread the budget evenly throughout the campaign to maintain consistent visibility.
- Allocate more budget during the peak holiday period to maintain visibility and share of voice during the busiest shopping window.
- Use the entire budget in the first week to reach early shoppers.
- Increase the budget early in the season when competition is low and reduce it during peak holiday shopping time to optimize ad spend