A clothing brand is seeking to generate product awareness on Pinterest for its latest clothing line. When using the Pinterest Trends tool, the brand notices a growth around sustainable clothing searches by users aged 18-24. This demographic is exactly the audience the brand is looking to target. ‘What additional targeting update should the brand make to best leverage this insight?
- Exclude sustainability and other related searches from its targeting keywords.
- See which keywords had the highest search volume within the last week.
- Add additional top trends keywords, specific to users aged 18-24.
- Add sustainability and other related searches as keywords.