A retail client selling home decor products wants to better understand the interests of people on Pinterest to create more effective ad creative. Before launching the campaign, what should the media planner use to analyze audience trends and inform creative strategy for better performance?
- Use the Interests targeting option to focus on broad interest categories like Home Decor and Interior Design without further segmenting the audience.
- Use the Demographics targeting option to focus on à specific age group and gender that is most likely to engage with home decor products based on previous campaign data.
- Use Audience Insights to analyze the demographics and interests of users engaging with home decor, and update creative messaging to resonate with top audience segments.
- Use the Trends tool to identify trending topics in the home decor category and optimize the ad creative to align with those trends.