You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers.
- Review the campaign’s existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether the existing assets meet the recommended standards for quality
- Use the asset report to see which assets are low-performing and gradually swap them out for new ones
- Review the asset report, but wait another month before taking action – it’s too soon to know how well the existing assets are performing
- Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones
Explanation:
In overseeing the App campaign, it’s imperative to select the options marked as correct, as they provide the most effective strategies for improving campaign performance. Firstly, opting to ‘Use the asset report to see which assets are low-performing and gradually swap them out for new ones’ is crucial for optimizing the campaign’s effectiveness without disrupting its ongoing operations. By analyzing the asset report, you can identify underperforming assets and strategically replace them with new ones, ensuring that the campaign maintains momentum while iteratively improving its performance over time. Secondly, choosing to ‘Review the campaign’s existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether the existing assets meet the recommended standards for quality’ is essential for assessing the overall quality and coverage of the campaign’s assets. This evaluation enables you to determine if the existing assets are sufficient in terms of variety, size, and quality to effectively reach and engage the target audience. By identifying any gaps or deficiencies in the asset portfolio, you can proactively address them by either optimizing existing assets or introducing new ones to enhance the campaign’s overall performance and impact. Therefore, by taking these actions, you can iteratively improve the App campaign’s performance while ensuring that it aligns with the recommended standards for quality and coverage.