Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?
- Budget type
- Budget
- Device type
- Web browser
- Location
Explanation:
By selecting specific device types, such as smartphones, Marta can ensure that her ads are only shown to users who are using the targeted devices, in this case, the widely used smartphone for which she sells accessories. This allows her to effectively reach her target audience and avoid wasting budget on irrelevant clicks from users on other devices. Additionally, by narrowing down the location settings, Marta can choose to display her ads only to users in specific geographical locations where her customer base is concentrated or where there is a higher demand for her products. This geographic targeting ensures that her ads are seen by potential customers who are more likely to make a purchase. By configuring these campaign settings, Marta can optimize her budget and increase the return on investment by reaching a more specific audience that is more likely to be interested in and purchase her smartphone accessories. This targeted approach not only helps her reach potential customers with a higher likelihood of conversion but also allows her to allocate her budget more efficiently by avoiding ad impressions and clicks from users who are not within her desired target audience. In summary, by configuring the device type and location settings in her Google Search campaign, Marta can reach more specific customers, ensuring that her ads are displayed to users on the targeted devices and in the desired geographic locations, resulting in a higher return on investment.