Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?
- App interactions
- App notifications
- App installs
- App engagement
Explanation:
When setting up a new Google App campaign to attract new users for his app, Harry should select the campaign subtype **’App installs.’** This choice aligns with Harry’s goal of acquiring new users for his app, as the ‘App installs’ campaign subtype is specifically designed to optimize ad delivery to encourage users to install the advertised app. By selecting this subtype, Harry can leverage Google’s machine learning algorithms to target users who are most likely to download and install his app, maximizing the campaign’s effectiveness in driving app installs. Additionally, the ‘App installs’ campaign subtype offers various optimization options, ad formats, and targeting features tailored to the specific goal of app installation, providing Harry with the necessary tools to reach and attract new users efficiently. Therefore, by choosing the ‘App installs’ campaign subtype, Harry can launch a focused and targeted campaign to achieve his objective of acquiring new users for his app through Google App campaigns.