Google Ads was constructed around three core principles focused on helping your business reach its online potential. The first of these core principles is relevance. Google Ads connects your business with the right people at the right time. Upon which other two principles was Google Ads built?
- Control and results
- Options and tracking
- Credits and context
- Profit and privacy
Explanation:
The correct answer is **’Control and results.’** Google Ads was built on the foundation of three core principles: relevance, control, and results. While relevance ensures that ads are displayed to the right audience at the right moment, control empowers advertisers with the ability to customize and manage their campaigns according to their specific objectives and preferences. This includes control over budget allocation, targeting options, ad formats, and bidding strategies, allowing advertisers to tailor their campaigns to meet their unique business goals effectively. Additionally, Google Ads emphasizes delivering measurable results, enabling advertisers to track the performance of their campaigns in real-time and analyze key metrics such as clicks, conversions, and return on investment (ROI). By focusing on these three core principles, Google Ads provides advertisers with a powerful platform to maximize their online potential, drive meaningful outcomes for their businesses, and achieve success in the digital advertising landscape. Therefore, the combination of relevance, control, and results forms the fundamental framework upon which Google Ads was constructed, ensuring that advertisers can effectively connect with their target audience, exert control over their advertising efforts, and achieve tangible results that contribute to their business growth and success.