Imagine you’re a marketing assistant at a big clothing brand. You’ve sent out your first email marketing campaign and are reviewing the click-through rate (CTR). This metric shows the percentage of recipients who clicked on links in the email.
What does CTR not tell you?
Select the correct answer, then submit.
- CTR won’t explain why recipients clicked on the links or why they didn’t
- CTR won’t show which recipients clicked on a link in your email
- CTR won’t show which specific website page subscribers are clicking through to
- CTR won’t show you the total number of clicks on the email’s links