Alex is a mechanic who owns a garage and writes blog posts about cars. Despite his passion, his content hasn’t gained traction online. Alex has identified four actions to improve his blog, but he’s unsure which to prioritise. Can you help Alex arrange these steps in the correct order?
Select each item and then a number to place in the correct order, then submit.
- Find out who his audience is
- Segment his audience into groups
- Create or adapt specific content targeted to these audience profiles
- Publish the content and promote it to his audience
Explanation:
If Alex wants to improve his blog and attract more car lovers to his garage, it’s important that he takes a strategic approach. Here’s the correct order for the actions you’ve listed:
- Find out who his audience is
- Segment his audience into groups
- Create specific content targeted to these audience profiles
- Publish the content and promote it to his audience
By following these steps, Alex can create content that’s more likely to resonate with his target audience and be shared on social media.