Which of the following is a key benefit for using Amazon Marketing Cloud for advertisers running video ads campaigns?
- Combine information about Amazon Ads video campaigns with details about your broader media
- Assess keyword placements for Sponsored Brands video reports
- Helps advertisers get insight into how their non-Amazon marketing channels perform in the Amazon store
Explanation:
The correct answer is **Combine information about Amazon Ads video campaigns with details about your broader media**. Amazon Marketing Cloud (AMC) allows advertisers to gain a comprehensive understanding of their campaigns by integrating data from various Amazon Ads video campaigns with broader media insights. This combined data enables advertisers to optimize their video ad strategies by understanding how these ads perform in relation to other marketing efforts, both on and off Amazon. By merging data across channels, AMC provides a unified view of campaign performance, allowing advertisers to make data-driven decisions, improve targeting, and better allocate their budgets across different media types to maximize overall effectiveness and reach.