Mak is analyzing and reviewing the inventory forecast for their recent consideration campaign, and noticed that of the ten audiences they included, in-market audiences are outperforming others. What would be the best way to optimize this campaign?
- Invest more budget into audiences that are underperforming to see if campaign performance improves
- Remove supply sources that are underperforming
- Remove audiences that are not performing well and focus on in-market audiences
Explanation:
The selected answer **Remove audiences that are not performing well and focus on in-market audiences** is correct because in-market audiences, who are actively researching or shopping for specific products, are showing the best performance. To optimize the campaign, Mak should prioritize the audiences that are driving the most conversions and engagement—in this case, the in-market audiences. By removing underperforming audiences, Mak can allocate more resources to the high-performing segments, which is more likely to increase the overall effectiveness of the campaign. This strategic approach ensures that the campaign budget is spent on the most relevant and responsive audiences, maximizing return on investment and improving performance.