Jean-Pierre is looking to run a display campaign to help drive awareness for their financial services company, which does not sell products in the Amazon store. How can they use Amazon DSP to achieve their goal?
- Create link-out campaign to their website, focused on reaching customers who recently added an item in their cart
- Create link-out campaign to their website, focused on reaching customers who recently engaged with relevant content
- They cannot use Amazon DSP
Explanation:
The selected answer Create link-out campaign to their website, focused on reaching customers who recently engaged with relevant content is correct because Amazon DSP allows advertisers to run display campaigns that drive traffic to external websites, even for companies that do not sell products in the Amazon store. By targeting customers who have recently engaged with relevant content, Jean-Pierre can reach an audience that is already showing interest in topics related to financial services, thereby increasing the chances of driving awareness and engagement. This strategy leverages Amazon DSP’s ability to reach potential customers based on their interests and behaviors, even outside of Amazon’s own marketplace, helping to expand the company’s reach and raise brand awareness.