Advertisers can use Amazon DSP as part of a full-funnel approach to build brand awareness when shoppers may not be actively shopping by serving ads across thousands of popular apps and third-party websites.
- False
- True
Explanation:
The selected answer **True** is correct because Amazon DSP allows advertisers to reach shoppers at various stages of the purchasing journey, including those who may not be actively shopping. By serving ads across a wide range of popular apps and third-party websites, Amazon DSP enables advertisers to build brand awareness and engage with a broader audience, even when shoppers are not actively searching for products. This aligns with a full-funnel approach, where ads can be strategically placed to capture attention and create interest at the top of the funnel, fostering brand recognition and ultimately guiding potential customers toward later stages like consideration and conversion.