Kuma’s Concoctions sells tinctures and other herbal remedies. They started selling through Instagram and recently launched an online store. They’re interested in moving to HubSpot and want to consolidate their email templates and web pages. As you explore their existing assets, you notice that there’s some outdated and duplicative content. Based on your knowledge of best practices, what’s the next step you should take?

Kuma’s Concoctions sells tinctures and other herbal remedies. They started selling through Instagram and recently launched an online store. They’re interested in moving to HubSpot and want to consolidate their email templates and web pages. As you explore their existing assets, you notice that there’s some outdated and duplicative content. Based on your knowledge of best practices, what’s the next step you should take?

 

• Migrate the assets to HubSpot via API.
• Audit the assets to determine what should be recreated in HubSpot.
• Integrate the old email system to HubSpot.
• Recreate all the assets in HubSpot.