Miao is frequently underspending on his daily budget. What should he review to assess why he is underspending?

Miao is frequently underspending on his daily budget. What should he review to assess why he is underspending?

 

• All of these
• Impressions – if impressions are low, it may mean that he is not winning many bids.
• Campaign budgets – Check budget per campaign to assess which campaigns are using their budget and which campaigns are not.
• Campaign bids – If bids are too low, they may not be competitive with others. Raising bids can help increase impressions