What type of auction can the Microsoft Retail Media platform ( powered by PromotelQ) platform offer? By vmartinez What type of auction can the Microsoft Retail Media platform ( powered by PromotelQ) platform offer? Waterfall Header bidding Second price auction Related content Related questions:What does “PLA” mean in the Microsoft Retail Media…What does “CPC” mean in the Microsoft Retail Media…What does “CPM” mean in the Microsoft Retail Media…What does “CTR” mean in the Microsoft Retail Media…