What are the key benefits of Retail Media offsite advertising? Select all that apply.
- Brands interact with shoppers through a retailer’s website, app, or the like.
- Brands target shoppers at the conversion stage of the sales funnel.
- Retailers are allowed to activate their first-party customer data to help brand advertisers reach shoppers using third-party properties.
- Brands can target shoppers at the awareness and consideration stages of the sales funnel.
Explanation:
The selected answer options are **correct** because Retail Media offsite advertising offers key benefits that expand beyond onsite advertising. Firstly, **retailers are allowed to activate their first-party customer data to help brand advertisers reach shoppers using third-party properties**, which enables brands to leverage valuable insights from a retailer’s shopper data to target consumers even when they are browsing outside the retailer’s platform, such as on social media or other websites. This data-driven approach allows for highly personalized and relevant advertising, increasing the chances of conversion. Secondly, **brands can target shoppers at the awareness and consideration stages of the sales funnel**, which distinguishes offsite advertising from more conversion-focused onsite advertising. By reaching consumers earlier in the funnel, brands can build awareness and interest in their products before shoppers reach the purchase stage, allowing for more comprehensive engagement and influencing purchasing decisions throughout the journey.