Using retail media, both retailers and brand advertisers can increase product sales by enabling brand advertisers to promote their products. True or false?
- True
- False
Explanation:
The statement is True because retail media allows both retailers and brand advertisers to increase product sales by enabling advertisers to promote their products directly on the retailer’s digital platform. By leveraging retail media, brand advertisers can place targeted ads that reach high-intent shoppers who are already browsing or shopping on the retailer’s website or app. This direct access to an engaged audience increases the likelihood of conversions and drives sales for the advertised products. Additionally, retailers benefit from these promotions by earning advertising revenue, which enhances their overall profitability. Therefore, retail media creates a mutually beneficial environment where both parties can see an uplift in sales.