If Jack & Jill’s business goal is to increase sales, which advertising metrics will help them measure performance? By vmartinez If Jack & Jill’s business goal is to increase sales, which advertising metrics will help them measure performance? Sales Click-through rate Clicks Related content Related questions:If Kitchen Smart's business goal is to increase…If Superpower Batteries' business goal is to…If Accent Athletics’ business goal is to drive…If Iris’ business goal is to drive traffic to the…