One of your line items has low performance and low delivery. How should you adjust your budget to optimize your campaign for better performance and delivery?
- Add additional supply sources
- Consider pausing line items
- Decrease bids and/or frequency caps
Explanation:
The correct answer is **Add additional supply** because when a line item has high performance but low delivery, it means the ad is performing well but not reaching a large enough audience or enough impressions to fully capitalize on its potential. By adding additional supply, you can increase the reach of the campaign, allowing it to deliver more impressions and engage a broader audience. This can help optimize the campaign by ensuring that the high-performing ads are seen by more potential customers, ultimately improving both performance and delivery. Reducing supply would limit exposure and potentially lower performance, while leaving supply unchanged may prevent the campaign from reaching its full potential.