Peter has high engagement rates and low conversions. Which actions could he consider? Select all that apply.
- Optimize ad creatives
- Checking his landing page to ensure it’s clear
- Use Campaign Demographics to understand which audience is engaging
- Test LinkedIn Lead Gen Forms
Explanation:
Peter’s situation suggests that while his ads are capturing attention and generating engagement, they are not effectively translating that interest into conversions. To address this issue, he can undertake several actions. First, optimizing ad creatives can involve refining the messaging, imagery, or call-to-action to better align with the audience’s needs and preferences, potentially increasing conversion rates. Second, reviewing the clarity of his landing page ensures that once users click on the ad, they encounter a seamless and compelling experience that encourages them to take the desired action. Third, utilizing Campaign Demographics allows Peter to gain insights into which segments of his audience are engaging the most, enabling him to tailor future campaigns more effectively. Finally, testing LinkedIn Lead Gen Forms can provide valuable data on whether adjusting the form layout or fields improves conversion rates by streamlining the lead capture process. By implementing these strategies, Peter can bridge the gap between engagement and conversions, maximizing the effectiveness of his advertising efforts on LinkedIn.