While chatting with your baby-food producer client, you learn they want to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What Search Ads 360 tool would you use to help them achieve that goal?
- You’d use change history.
- You’d use sync.
- You’d use edit.
- You’d use bulk actions.
Explanation:
Bulk editing in Search Ads 360 is ideal for making several changes at once across different accounts and platforms. This includes functionalities like automated rules, uploads, and the ability to copy/paste entities across various account levels. All changes made through bulk actions are visible to users on the Change History page. If a higher-level account performs these actions, the User Date/Time column will reflect the manager’s details. However, remember that bulk actions executed in external platforms (like Google Ads) won’t appear in the Search Ads 360 account, and vice versa.
Chapter 7: Harness Cross-Account Campaign Management