Your customer is aiming to not only drive conversions but also track how those conversions drive users to enroll in their weekly newsletter distribution list. When setting up their data-driven attribution model in Search Ads 360, what else should you set up?
- Multichannel groupings
- Custom channel groupings
- Automated channel groupings
- Keyword groupings
Explanation: When setting up a data-driven attribution model in Search Ads 360 with the goal of not only driving conversions but also tracking how those conversions drive users to enroll in a weekly newsletter, it is essential to “set up Custom channel groupings.” Custom channel groupings allow advertisers to categorize and analyze traffic sources based on their specific business objectives. By creating custom channels that align with the newsletter enrollment goal, advertisers can gain insights into the impact of different channels on driving both conversions and newsletter sign-ups. Unlike Multichannel groupings, Automated channel groupings, or Keyword groupings, Custom channel groupings provide the flexibility needed to tailor the attribution model to the unique objectives of the customer’s campaign in Search Ads 360.