Which of the following are examples of performance marketing metrics that help marketers to measure and reach their goals?
- Views and visits
- Newsletter signups and clicks
- ROAS and customer lifetime value
- Likes and follows
Explanation: ROAS (Return on Ad Spend) and customer lifetime value are examples of performance marketing metrics that help marketers measure and reach their goals. ROAS is a metric that assesses the revenue generated for every dollar spent on advertising, providing insights into the effectiveness of ad campaigns. Customer lifetime value (CLV) represents the total revenue a business can expect from a customer throughout their entire relationship. These metrics are crucial in evaluating the efficiency of marketing efforts and making informed decisions to optimize strategies for better results. Unlike views, visits, newsletter signups, clicks, likes, and follows, which are relevant but may not directly tie to financial performance, ROAS and CLV are key indicators of performance marketing success.