Which component of a customer persona includes characteristics and demographics?
- Skills
- Who
- Barriers
- Goals
Explanation: Who is the component of a customer persona that includes characteristics and demographics. In the context of creating a customer persona, “Who” provides a detailed snapshot of the individual by encompassing information such as age, gender, occupation, location, and other relevant demographics. These characteristics help marketers better understand and target their audience by creating a more personalized and tailored approach in their marketing strategies. Unlike skills, barriers, or goals, which represent different aspects of the customer persona, the “Who” component focuses specifically on the foundational details that shape the demographic profile of the individual being portrayed in the persona.