A marketer creates interactive content for a brand’s Facebook page. Their goal is to promote a product and increase customer engagement. What marketing process did they follow?
- Interactive product marketing
- Brand marketing
- Traditional marketing
- Social media marketing
Explanation:
The marketer followed the marketing process of Social Media Marketing. By creating interactive content for a brand’s Facebook page with the goal of promoting a product and increasing customer engagement, the marketer utilized social media platforms as a strategic channel. Social media marketing involves leveraging platforms like Facebook to connect with the target audience, promote products or services, and foster engagement through interactive content such as polls, quizzes, or interactive posts. This process aims to build brand awareness, encourage customer participation, and ultimately drive desired actions, aligning with the dynamic and interactive nature of social media marketing.