Anushka wants to create a Display campaign that will expand her company’s customer base and reach customers with a high intent to purchase. What should Anushka do to accomplish this objective?

 

Anushka wants to create a Display campaign that will expand her company’s customer base and reach customers with a high intent to purchase. What should Anushka do to accomplish this objective?

 

• Include existing users from remarketing and Customer Match lists.
• Set up higher CPA bids for Custom Audiences.
• Combine Custom Affinity and Similar Groups into a single campaign.
• Set up lower CPA bids for In-market Audiences.