Which of the following compliance needs are part of the CAN-SPAM Act?
- You must be compliant only if you’re a citizen of the United States.
- You must be compliant if you’re emailing any contacts within the United States.
- You must be compliant only if you’re a citizen of the European Union.
- You must be compliant if you’re emailing any contacts within Europe.
Explanation: The compliance need that is part of the CAN-SPAM Act is: You must be compliant if you’re emailing any contacts within the United States. The CAN-SPAM Act, enacted by the United States Congress, sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. It applies to all commercial email messages sent to contacts within the United States, regardless of the sender’s location. Therefore, if you’re sending emails to contacts within the United States, you must comply with the provisions of the CAN-SPAM Act, which include requirements such as providing accurate header and subject line information, disclosing your identity as the sender, including a valid physical postal address, and providing recipients with a clear and conspicuous way to opt out of receiving future emails. Failure to comply with the CAN-SPAM Act can result in significant fines and penalties, making it essential for email marketers to understand and adhere to its requirements when sending commercial emails to contacts within the United States.