Which of the following is NOT a reason why a business might build a social media community?
- Supporting existing business or marketing efforts
- Counteracting negative reviews
- Increasing the owner’s social media following
- Identifying passionate fans
Explanation: The option ‘Increasing the owner’s social media following’ is correct as the answer to the question. Building a social media community is primarily focused on creating a space where members can engage with each other and the brand, fostering relationships and generating value for both parties. While a business might indeed aim to increase its social media following as part of its broader marketing goals, it’s not typically the primary reason for building a social media community. Instead, businesses often establish communities to support existing business or marketing efforts, such as enhancing customer loyalty, driving brand advocacy, and providing customer support. Additionally, communities can serve as platforms for counteracting negative reviews by addressing customer concerns transparently and demonstrating a commitment to resolving issues. Moreover, identifying passionate fans within the community can help businesses harness advocacy, gather feedback, and tailor their offerings to better meet customer needs. Therefore, while increasing the owner’s social media following may be a secondary benefit of community building, it’s not the primary motivation behind establishing a social media community, making it the correct answer in this context.