As Priya works with many of her clients face-to-face, she’s often able to greet them by name. Which strategy should Aisha consider to ensure that Priya has this same ability in her marketing?

 

As Priya works with many of her clients face-to-face, she’s often able to greet them by name. Which strategy should Aisha consider to ensure that Priya has this same ability in her marketing?

 

• Use predicted demographics to create targeted segments and personalize campaigns for specific industries
• Use the *|FNAME|* merge tag so that her emails are personalized with her contact’s name
• Set up a recurring date postcard to keep her services top-of-mind with her contacts
• Create a digital ad campaign with a promo code so she can reach new customers outside of her audience