A business owner grows their email lists by linking ads to email sign-up forms. They contact customers directly and inform them about special promotions. Which one of the five pillars of social media marketing does this represent?

A business owner grows their email lists by linking ads to email sign-up forms. They contact customers directly and inform them about special promotions.

Which one of the five pillars of social media marketing does this represent?

 

• Listening
• Strategy
• Publishing
• Reporting
• Paid social media