Select the correct answer. A shopper clicks on a paid search ad, then Partner A’s website, then organic search, then Partner B’s website, and then buys the product. Using last-click attribution, who would get the credit?

 

Select the correct answer. A shopper clicks on a paid search ad, then Partner A’s website, then organic search, then Partner B’s website, and then buys the product. Using last-click attribution, who would get the credit?

 

• Partner A
• Paid Search
• Partner B
• Organic Search