A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
- You’d know because they filled out an email subscription form.
- You’d know because they called to ask about a test-drive.
- You’d know because they viewed an online advertisement for a car.
- You’d know because they recommended the car on social media.
Explanation:
You would know if a potential customer is in the awareness stage of their car-buying journey because they viewed an online advertisement for a car. This option is correct because in the awareness stage of the buyer’s journey, individuals are just beginning to recognize a need or desire for a product or service. Viewing an online advertisement for a car indicates that the potential customer is exploring options and gathering information about available vehicles, which aligns with the activities typically associated with the awareness stage. Online advertisements often serve as a means to introduce products or services to consumers, raising awareness and generating interest in potential solutions to their needs. The other options—filling out an email subscription form, calling to ask about a test-drive, or recommending the car on social media—do not necessarily indicate that the customer is in the awareness stage of their car-buying journey, as these actions may occur at different stages of the buying process and can be influenced by various factors beyond initial awareness.