What feature makes Google machine learning modeling different from other privacy-forward proposals?
- Data from Google’s machine learning can be exported from the platforms and used to gather insights for marketing teams.
- Google’s Display and Video campaigns use data from competitors’ channels and placements to give algorithms enough information to perform well.
- Google’s signed-in user base lets their models continue functioning independently of cookies and other identifiers.
- Google’s machine learning can use inputs from third-party cookies even though they’re deprecated when users accept the cookies of a certain site.
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