Tomas just created his company’s LinkedIn Page. What should he do to start building a community? Select four.
Recognize employees with a personalized shoutout
Discover content trending with his audience
Create a set of posts to highlight his product features
React and comment on hashtag feeds to establish a rapport with his community
Reshare his employees’ best @mentions and LinkedIn content
Explanation:
To start building a community for his company’s LinkedIn Page, Tomas should take the following actions: Recognize employees with a personalized shoutout to foster a sense of belonging and appreciation among his team members, encouraging them to engage with and advocate for the company on LinkedIn. He should also discover content trending with his audience to stay informed about topics of interest and relevance to his target audience, enabling him to create timely and engaging content that resonates with them. Additionally, Tomas should reshare his employees’ best @mentions and LinkedIn content to amplify their voices and contributions, showcasing the company culture and expertise while fostering employee advocacy and engagement. Lastly, he should react and comment on hashtag feeds relevant to his industry or niche to establish a rapport with his community, demonstrate thought leadership, and initiate conversations with potential followers or customers. These actions collectively help Tomas build a strong and engaged community around his company’s LinkedIn Page, fostering connections, nurturing relationships, and driving meaningful interactions with his audience.