Joanna is struggling to find content to share on LinkedIn for her company. What are three tactics she should explore?
Leverage existing content
Consider hiring a LinkedIn Content Partner
Create new content
Ask her employees to share her content
Explanation:
When Joanna is struggling to find content to share on LinkedIn for her company, she should explore three effective tactics: creating new content, considering hiring a LinkedIn Marketing Partner, and repurposing existing content. Firstly, creating new content is essential as it ensures that her audience is receiving fresh, relevant, and valuable information. This approach not only helps in addressing current trends and topics that interest her target audience but also demonstrates the company’s thought leadership and expertise in its industry. Producing original articles, blog posts, infographics, and videos can significantly boost engagement and attract new followers by providing unique insights and perspectives. Secondly, considering hiring a LinkedIn Marketing Partner can be a strategic move. LinkedIn Marketing Partners are experts in the platform’s nuances and can provide Joanna with professional guidance on content strategy, campaign management, and performance optimization. They can help in crafting targeted content that resonates with the desired audience, leveraging LinkedIn’s tools and features to maximize reach and impact. This collaboration can lead to more sophisticated and effective marketing efforts, ensuring that her content stands out in a competitive landscape. Lastly, repurposing existing content is a highly efficient tactic that allows Joanna to maximize the value of the content her company has already produced. By transforming articles into videos, turning blog posts into infographics, or sharing key points from a whitepaper as a series of posts, she can keep the content pipeline flowing without the constant pressure to create something entirely new. This approach not only saves time and resources but also ensures that high-quality content continues to engage the audience in various formats, catering to different preferences and consumption habits. Together, these three tactics—creating new content, hiring a LinkedIn Marketing Partner, and repurposing existing content—provide Joanna with a comprehensive strategy to maintain a consistent and impactful presence on LinkedIn, ultimately helping her company achieve its marketing goals.