Yolanda wants to increase awareness of her organization with Software Engineers. Which of the metrics below should she primarily focus on?

 

Yolanda wants to increase awareness of her organization with Software Engineers. Which of the metrics below should she primarily focus on?

 

• Website Clicks, Video Views, Conversions
• Campaign Demographics, Clicks, Click-through Rate
• Reach, Frequency, Campaign Demographics
• Reach, Frequency, Conversions