Claudia has been working on improving the mobile experience for UplandHut. The owner of UplandHut is interested in quantifying the impact that Claudia’s work has had. Claudia knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Claudia calculate rel mCvR for UplandHut?
- By dividing the mobile conversion rate by the desktop conversion rate
- By dividing the desktop conversion rate by the mobile conversion rate
- By multiplying the mobile conversion rate by the desktop conversion rate
- By multiplying the desktop conversion rate by the mobile conversion rate
Explanation:
If you want efficiently monitor your website or app performance, you have to measure it. One of the metrics commonly used to compare desktop and mobile performance is a relative mobile conversion rate (rel mCvR).
We calculate it by dividing the mobile conversion rate by desktop conversion rate.