In an A/B test, what are you testing?
- (A) A/B testing is a type of marketing experiment where you test two or more versions of assets against different segments of your audience over a set period of time.
- (B) A/B testing is a type of marketing experiment where you test up to five variations of a website asset against different segments of your audience, continuously.
- (C) A/B testing is a type of marketing experiment where you surface a variation of an asset that embodies your brand.
- (D) A/B testing is a type of marketing experiment where you create two different websites, featuring very different brand voices.