琳琳的網路寵物商店在推出多媒體廣告活動後，流量獲得大幅成長。可惜的是，許多訪客只是瀏覽網路商店而沒有購買。 請問在建立新的多媒體廣告活動時，琳琳應選擇哪個行銷目標來重新吸引網站訪客？
- 打響知名度
- 鼓勵採取行動
- 增加待開發客戶
- 影響考慮度
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