瑪塔的多媒體廣告活動帶來了超乎預期的成效。她瞭解應該增加支出來提高報酬率,但這個做法目前對她來說不可行。 在這種情況下,成效規劃工具能為她帶來什麼好處?
- 教導員工個人預算管理的基本概念。
- 善用廣告預算,發揮最大的成長潛力。
- 決定她的品牌最適合使用哪種 Google 廣告。
- 從總預算中找出有助於行銷的部分。
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